Max founded OB & Co. back in 2012 as a video production company. Now, Max oversees all the projects that come through our doors, focusing their skills on our social media management, video, and photo projects. Max grew up in beautiful Northern Michigan, where the varied landscapes inspired them to pick up a camera. They earned their MA in New Media & Digital Culture at the University of Amsterdam, where they supplemented their practical video and photo skills with data analytics—the perfect pairing for today's new media landscape.